ORBEA VIBE

Urban mobility is one of the biggest issues cities face in these times. We all come from years where cars dominated the streets, pedestrians had a minimum space for walking and public transportation was far from efficient. Again, the answer is simple and it has been there for many years in the shape of a bicycle.

Nowadays bikes are more than just two wheels and a handlebar. They are agile machines, with beautiful design and technology, which make the user enjoy the process of moving around even more.

Orbea Vibe faces the analogy between cars and bicycles. Showing that bicycles can be the perfect solution for urban mobility in any aspect, being the cleanest, most accessible, and fastest vehicle in the city.

In order to approach the client's needs, we worked on developing a narrative structure that follows the idea of a car commercial but showing a bicycle instead. High load capacity, minimum fuel consumption, panoramic views, going anywhere, hybrid motor, easy to park,  agility or surround sound were some of the key concepts we worked on.

For the location, we wanted to move away from a big city where all the public transportation needs are covered. The idea was to represent a medium size city where cars are used by most of the citizens for their daily life, even when the distances are way shorter than in one of those big metropolises. Is in these cities where a bicycle stands for itself, there is no need to combine it with other public transports and you can go from door to door fast and easily.

Gijón and Avilés were the perfect mix of those features, offering us a perfect scenery both in and out of the city.

In terms of cinematography gear, we opted for a “light” set up, in order to be as agile as possible in any situation. Easy enough to shoot from two electric motorbikes, both handheld and on a gimbal. We choose Arri Alexa Mini and Cooke S2 lenses for this setup.

In short, it has been a project where we were able put all our past experience in urban cycling on a campaign that was a new challenge for us. We have been in charge of all the production process ( Pre-production, script, casting, location management, production, post production, 3D integration (with the help of Kind Visuals), sound mixing and color grading).

A campaing produced by NVCR.STUDIO for ORBEA