ECI - Outdoor AW ´18
In the summer of 2018 we had the opportunity to introduce our work to El Corte Inglés. After some meetings they were up to change the way they were producing their sports campaigns and trusted our vision to bring a new and fresh look to this department in the company.
For us it was a big challenge that pushed ourselves to step forward in terms of production and planning.
We did a research of possible locations in the North of Spain that had a mixed look between high mountain landscapes and somewhere accessible at the same time, and where the weather could have a cooler look than in the central or South of the country.
Also it was important to give each brand look a proper "action" because each one was different, from the more technical clothing of The North Face or Helly Hansen to Mountain Pro or Columbia that focused more on leisure hiking days.
Although all of this was really important, one of the main concerns for us was to have a team that could follow along during 3 days of hard work hiking up and down mountains and facing little sleep time. At this point it was important to have passionate people with us, that is why models, production team and stylists were active and sporty people who love to be outdoors and spending time in nature.
Final images
Images placement.
Catalog
