ORBEA FACTORY TEAM

LAUNCH 2023

In December of 2022 we faced the last production of the year with an ambitious idea for an exciting project. Orbea’s new XC World Cup line up was meant to be a solid step forward for the team and we were asked to be the ones behind the launch of this new era. 

The main goal was to create something that was far from what everybody in the cycling community, and Orbea itself, were doing. A series of videos, combining horizontal and vertical clips for the different platforms, that would represent the beginning of the new era and a quality step forward from the previous years.

With this in mind, we decided to develop a very simple and minimalistic concept, yet very powerful and meaningful. The new chapter would start from a blank page, in this case an immense and mysterious black environment, where the light would be one in charge to reveal the faces of the new riders and their bike. 

An intense full day of shooting,  combining studio photos and the different videos, that was complemented with several days post production work. The structures, created in Autodesk Maya, rendered with Arnold Renderer and composed with NukeX, allowed us to give the project the final touch that would make it pop up a bit more. It also helped us to achieve the solemn look and the sense of immensity that we were looking for.

Finally, we decided to blend it all together with a series of classical music compositions that would enhance the aestheticism as well as shock and surprise the viewer. Also, being this the first part of the launch campaign, we didn’t want to show the team colors yet, sticking to a expressive and dramatic high contrast black and white.